Branding

isn’t just about looking good—it’s about capturing your business’s personality and building attention with a memorable brand presence. I can bring that vision to life. Your brand deserves to stand out, speak volumes, and leave a lasting legacy 🔥.

Living with cognitive or physical impairments, the world can feel excluding — built around a version of “normal” you were never invited into. Balance, an ambulant care service, is changing that. Their new brand identity captures their mission: placing inclusion, warmth, and dignity at the center. The typographic system embraces human imperfection, while a bright color palette brings energy and individuality to a space too often painted in neutrality.

At Besecke, it’s all about: Minimum input, maximum impact.  With their smart automation, production facilities and vessels become more efficient with minimal energy. The brand identity reflects this mindset through dynamic forms and motion that echo Besecke’s smart solutions and exponential growth. The refined color palette anchors their presence in the industrial  and maritime sectors, highlighting the quality and precision  of their services.

Caralegal had the potential to become the go-to software for data responsibility—but lacked the visual identity to reflect it. The new brand bridges innovation with approach-ability. At its core is the “flow” symbol: a modern take on the paragraph mark, representing smooth, intuitive processes in a field often defined by complexity. Soft colors and imagery with fluid morphing effects bring a sense of calm and clarity – capturing the unique flowiness of caralegal.